podcast consulting
Amanda Cupido has seen it all when it comes to podcasting. If you’re looking to speak to an expert to advise you on a strategic approach to launching a show or network — or are looking for an in-depth audit to an existing property, get in touch to learn more about Amanda’s hourly and retainer rates.
Amanda has helped clients achieve:
✓New and Noteworthy status on Apple Podcasts
✓Revenue-generating shows
✓A-list guest booking
✓Industry awards
✓Ranking within the top 5% of all podcasts
POdcast WORKSHOPS
Amanda offers podcasting workshops, typically running 60 to 90 minutes. She is available to run them virtually or in-person for libraries, schools and organizations. Custom workshops are also available.
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This introductory session covers the past, present and future of podcasting. Learn about how the medium grew in popularity and take a listen to samples of shows that made waves. You'll hear behind-the-scenes fun facts about podcast production and be introduced to technology that makes it easy for anyone to make their own.
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Need to feel more confident as a podcast host? We'll take a listen to some examples from some top podcasters and delve into interviewing tactics and best practices for the medium. Participants will also walk away with Amanda Cupido's "interview cheat sheet" that they can reference before their next recording session.
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This session covers a brief history of podcasting, best practices organizations should embrace when creating a branded podcast and audio samples of these practices in action. Amanda Cupido then zooms out and provides organizations with guidance on how to develop an integrative strategy and how to establish success metrics (and no, it's not just about the number of downloads)!
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This interactive session can be tailored for kids (age 9-12) or teens (13-16). They will start by learning some fast facts about the industry and listening to shows that are topping the charts for their age group. Then get a hands on look at some professional podcast equipment and finish by creating your own mini podcast!
Podcast hosting by amanda cupido
Amanda is passionate about facilitating meaningful conversations. She has conducted thousands of interviews and hosted dozens of podcasts over the course of her career. Here are some shows you can catch her behind the microphone.
The term thought leader is used all the time — maybe even too much. Through this podcast, you’ll hear how leaders are coming up with big ideas, sharing those ideas and building trust. If you’re a communications professional supporting a brilliant thinker or if you, yourself are on a thought leadership journey, then this podcast is for you.
Amanda Cupido begins each episode with a brief meditation, which is followed by a one-hour track featuring an original composition by her husband, Boris Kurtzman. The music is layered with frequencies that are scientifically proven to help you fall asleep. How to Fall Asleep Fast has hit #1 on Apple Podcasts and reached over 100K people around the world.
This podcast is produced by the Legislative Assembly of Ontario. It highlights the history, processes and people that shape Ontario. If you want to know more about what goes on behind the iconic doors of Queen’s Park, then this podcast is for you. (Season 3 is hosted by Amanda Cupido)
This podcast is produced by Eclipse Automation. It brings together the brightest minds in engineering, operations, and manufacturing. Tune in for conversations that cover challenges, innovations, and ideas that are reshaping industries around the globe.
Amanda’s Podcasting backstory
Amanda produced her first podcast in 2010. Since then, she has produced hundreds of episodes and dozens of shows for herself and others. Her shows have hit #1 on Apple Podcasts, been selected as Apple’s New and Noteworthy and been the recipient of numerous awards including the Signal Awards, Canadian Online Publishing Awards and Canadian Podcast Awards.
In 2020, Amanda founded Lead Podcasting, a podcast production agency servicing clients like CIBC, Duo Lingo and UNHCR. In 2025 her company was acquired by The Walrus, Canada's largest independent, nonprofit media organization. If you’re curious, you can read more about the acquisition here.
Now, she oversees podcasting at The Walrus as their Executive Podcast Advisor. Lead Podcasting continues to take on new clients — so if you are interested in working with some of the industry’s best producers, fill out the contact form here.
Radio
Amanda’s love of audio storytelling began in radio. As a journalism student, she hosted her first radio show on CKLN, the former Ryerson University campus station. While podcasting was slowly on the rise, Amanda built her career across major-market newsrooms, small-town morning shows and assignments for the CBC. Below are some samples of her work.