Let’s Talk Podcasting

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This Amazon #1 bestseller is for people who want to start a podcast, leaders interested in podcast marketing and listeners who are keen to learn about the podcast landscape. The book has five sections:

PART 1: The Foundation This includes the history of podcasting, current listenership and how advertisers are taking advantage of the medium.

PART 2: What’s Out There? Here we’ll look at the different genres/formats of podcasts and highlight some best practices using current podcasts as examples. We’ll also look at how to create podcast ads.

PART 3: What’s Next? This section will explore how the medium is projected to expand, and who to keep an eye on.

PART 4: Doing It Yourself This is where you’ll find all the nitty gritty details of starting a podcast. You’ll learn about equipment, how to upload, and important tips to keep in mind when recording.

PART 5: How I Did It This is where we pull back the curtain on some recent podcast projects. This behind the scenes section will give you an idea of what it looks like when you put everything you’ve learned in this book into practice!